Hey, I’m Bailey the owner of Violet Coast Media a Digital Marketing Agency in Canada. We have created a series of Holiday Blog Posts to help inspire your Holiday Marketing Campaigns…Make sure to grab our 2020 Holiday Marketing Freebie.
It’s the holiday season, and for business owners that means it’s time to put their marketing efforts into overdrive. When it comes to holiday digital marketing, it makes sense to review the ones that worked the best previously. Here are the top five examples from 2019:
The popular apparel retailer went completely digital with their holiday marketing plan in 2019. Utilizing social media channels including YouTube, GAP launched their “Gift for Thought” campaign that told the story of a single mom and her son’s daily lives.
MoonPie, one of America’s favorite snack brands, took their off-kilter humor to intergalactic levels by launching a digital #MoonPieToTheMoon2024 campaign. While they had other holiday marketing ideas, this one aimed to simply send a MoonPie to the moon!
In the United Kingdom, bakery chain Greggs launched an online video marketing campaign to promote their vegan sausage rolls. The campaign was a huge success, with over five million views generated on social media within the space of a few days.
Nobody was waiting for a vegan bloody sausage, you PC-ravaged clowns. https://t.co/QEiqG9qx2G— Piers Morgan (@piersmorgan) January 2, 2019
Electronics giant Apple ran a “Shot on iPhone” campaign. Which was more of a challenge to its fans rather than a typical marketing campaign. It proved highly successful, with the hashtag #ShotOniPhone generating over eight million views on Instagram alone.
Last but not least, search engine behemoth Google’s annual “Santa Tracker”. A digital marketing campaign that helps people visualize Santa’s journey across the planet with Google Earth. It results in combining age-old stories with the marketing of its mapping platform.
In conclusion, 2019 saw some of the best holiday marketing plans launched purely on digital platforms. Each campaign took a unique spin on marketing, ranging from challenges through to identifying with people’s everyday struggles in life.