Franchise Digital Marketing: A Roadmap For Success

Misconceptions about Franchise Business Marketing

In this episode, we break down common misconceptions surrounding franchise business marketing. One such misconception is the idea that a copy-and-paste marketing strategy can be applied uniformly across all franchise locations. However, different locations, seasons, and demographics often require tailored approaches. Applying a blanket marketing campaign may generate leads, but it can result in higher costs per conversion, impacting franchisees’ profitability. We emphasize the importance of understanding local markets, their unique competitors, and using native language and keywords to achieve marketing success.

The True Cost of Organic Traffic

Contrary to popular belief, organic traffic is not free. Research shows that over 90% of websites receive zero visits per month, and only 5% receive fewer than 10 visits. Establishing a strong online presence and ranking on Google search results requires ongoing efforts. This includes updating keywords, blogging, and making necessary website changes to improve search engine optimization (SEO). We shed light on the significance of investing time and resources into your online presence and establishing authority within your industry to attract organic traffic.

Empowering Franchisees for Local Marketing Success

Getting franchisees to buy into local marketing initiatives can be challenging. However, we discuss effective strategies to encourage participation. One key approach is emphasizing the potential customer opportunities they may be missing by not actively engaging with Google reviews. Google My Business profiles, influenced by factors such as website authority, location, proximity, and reviews, significantly impact local search rankings. We share insights on how to empower franchisees by emphasizing the importance of weekly reviews, demonstrating their commitment to the community and attracting more customers.

Tailored Programs for Franchisee Success

Implementing paid advertising campaigns is a powerful way to drive lead generation. By providing franchisees with their own dashboards, they can track progress and adjust budgets based on their specific needs. We discuss the benefits of Google Ads and Facebook Ads, which can be tailored to suit different goals. Additionally, focusing on brand awareness in new areas through strategic campaigns can yield fruitful results. Paid traffic typically converts at a higher rate than organic traffic, providing faster results and measurable outcomes.

The Value of SEO and Social Media Content

While paid ads deliver immediate results, investing in search engine optimization (SEO) for organic traffic is crucial for long-term success. Maintaining profiles, adjusting keywords, posting relevant content, and generating reviews are essential to outrank competitors and meet Google’s requirements. In addition, we highlight the importance of social media content in building brand awareness, highlighting skills, and fostering customer loyalty. We delve into strategies such as planning yearly brand shoots and encouraging franchisee participation to create engaging local content that enhances SEO and increases brand visibility.

Conclusion

In this episode, we debunk common misconceptions about franchise marketing and provide a roadmap for success. Tailoring marketing strategies to individual franchise locations, understanding the true cost of organic traffic, and empowering franchisees through tailored programs and local marketing efforts are key elements in driving franchise business growth. To listen to the full podcast episode and gain more valuable insights, click on the podcast player above.

Remember to subscribe to Violet Coast Media’s franchise marketing series for more valuable insights on franchising and marketing local areas.

Let’s Grow Your Business!

If you’re ready to take your digital marketing and social media presence to the next level, feel free to contact us about Franchise Digital Marketing. Our program includes all the necessary marketing elements for a service-based business franchise.  Learn more: https://www.violetcoastmedia.com/franchise-marketing/