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How to Properly Communicate with your Clients – COVID Edition

Blog banner, How to Properly Communicate with Your Clients - COVID Edition

We’re back with some A+ digital marketing tips for businesses!

With the pandemic hitting its 1 year mark around the world the population has become more aware of their surroundings and the places they frequent specifically in terms of safety protocols and cleanliness. The easiest and most effective way to reassure your clientele base that it is safe to return to your establishment is sharing your protocols with them! We have 3 different ways you can do this with some examples from our own clients!

  1. Social Media Stories

If you aren’t already utilizing stories in your daily social media activities, now is a great time to start. They are a great tool to showcase everyday activities, like cleaning procedures or a cleaning company you’ve brought in to show your clients that you are prioritizing their safety.

Instagram story from Enviromastervancouver showing their certification of disinfection.
Example story from @Enviromastervancouver, in this case they are a professional cleaning company. However, their clients share their certificates on their social to help promote their safe procedures.
  1. Posting Regularly with Protocols

Keeping with your regular posting schedule it is important to highlight the safety precautions you have in place within your content! This may include masks, social distancing plexiglass or even posting your safety guidelines to your timeline! This is also a great way to keep up with what other businesses are doing (so don’t forget to post on Linked in as well)! 

Instagram post from fifthcord.studios showing off their COVID-19 friendly studio.
For @fifthcordstudios we utilized videos on social media to highlight the steps the company had been making to keep their clients safe.
  1. Keeping Your Email list updated with any changes 

Staying in contact with your client base is even more important now! We suggest at the end of your monthly emails to have a blurb about your safety protocols to remind your clients not only what is expected of them but what to expect when coming on location.

The key to any, and all of these steps is communicating with your audience across platforms with a unified message!

Have you tried any of these methods? We want to hear what you think!!

Want more digital marketing tips for businesses? check out our other blog posts HERE and our podcast HERE. You can also follow us on instagram for a daily dose of tips and tricks in digital marketing

Client Love

My client's Instagram went from about 500 followers (retained over the last 2yrs, on their own) up to 5,000 followers...

Desiree

Violet Coast Media
5
2016-05-03T18:05:39+00:00

Desiree

My client's Instagram went from about 500 followers (retained over the last 2yrs, on their own) up to 5,000 followers in only a couple of months! The Follower Engagements more than quadrupled and the website/store saw a large increase in traffic with a solid conversion rate.
Bailey is extremely professional and personable. She created original and authentic social media, that the athletes and families loved and...

Bryan

Violet Coast Media
5
2016-05-03T18:07:52+00:00

Bryan

Bailey is extremely professional and personable. She created original and authentic social media, that the athletes and families loved and can relate to. Overall we had a great experience with her.
Bailey is highly attentive in developing Marketing campaigns. She takes initiative and continually suggests new ideas to further campaigns and...

Asha

Violet Coast Media
5
2016-05-03T18:24:44+00:00

Asha

Bailey is highly attentive in developing Marketing campaigns. She takes initiative and continually suggests new ideas to further campaigns and reach new demographics.
5
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Violet Coast Media
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