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How to use one major piece of content to populate your social media channels
Have you ever felt like social media is stretching you past your bandwich? You see other people having success on so many platforms that you aren’t even sure how?? A major piece of content is a long form resource of information that you have created. It could be a blog, a video, a case study,an interview, or a podcast.
I want you to get in the habit of spending 1 day/ month creating 3-4 pieces of major content. If this is easy for you and you want to schedule it into your weekly schedule, amazing! In a perfect world I want you to release one new piece of content every week. This will vary by business, most businesses I recommend minimum 1 / month.
Now that we have gotten past actually creating the piece of content this is about to get a lot sweeter, because I am going to show you how to use that content you already created on your social media channels without sounding redundant.
Establish which platforms you want to show up for your business
I suggest 2-3 that you commit to showing up on every week. You have have other platforms that you just have a presence at the minimum.
Here are some ideas
Now I want to show an example of how you can really leverage this one piece of content, while serving your audience and saving time.. Let’s say you have 1,000 followers – You create a post about your major piece of content and 10 % of people actually click the link and check it out. The information you put in that major piece of content may be valuable to the other 900 people, they just didn’t engage off the platforms. You know have the oportunity to repurpose that content into posts
Let me walk you through it..
This podcast for example … I’m going to break it up into 3 clever social media posts.
- How major content benefits your business
- Social Platforms you should be sharing your blog on—
- How to repurpose a blog for 3 instagram posts
The other cool thing is that weeks later you can refer to your content with something as simple as, more resources about this on our blog. Which gives that content a longer shelf life for your social media audience.
Some concluding thoughts that go along with repurposing content—
Make you adapt your content to each platform
- You have the proper size image for the platform
- You use different photos and visuals each time – repeating the visual will ensure that your content is redundant.
PS- I made a TikTok about this “We Notice”
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