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How to use one piece of content to populate your social media channels

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How to use one major piece of content to populate your social media channels

Have you ever felt like social media is stretching you past your bandwich? You see other people having success on so many platforms that you aren’t even sure how?? A major piece of content is a long form resource of information that you have created. It could be a blog, a video, a case study,an interview, or a podcast.

I want you to get in the habit of spending 1 day/ month creating 3-4 pieces of major content. If this is easy for you and you want to schedule it into your weekly schedule, amazing! In a perfect world I want you to release one new piece of content every week. This will vary by business, most businesses I recommend minimum 1 / month. 

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Now that we have gotten past actually creating the piece of content this is about to get a lot sweeter, because I am going to show you how to use that content you already created on your social media channels without sounding redundant.

Step 1 

Establish which platforms you want to show up for your business

I suggest 2-3 that you commit to showing up on every week. You have have other platforms that you just have a presence at the minimum.

Here are some ideas 

  • Instagram
  • Facebook
  • Pinterest
  • Twitter
  • Linkedin
  • Tiktok

Now I want to show an example of how you can really leverage this one piece of content, while serving your audience and saving time.. Let’s say you have 1,000 followers – You create a post about your major piece of content and 10 % of people actually click the link and check it out. The information you put in that major piece of content may be valuable to the other 900 people, they just didn’t engage off the platforms. You know have the oportunity to repurpose that content into posts 

Let me walk you through it..

This podcast for example … I’m going to break it up into 3 clever social media posts.

  1. How major content benefits your business
  2. Social Platforms you should be sharing your blog on—
  3. How to repurpose a blog for 3 instagram posts 

The other cool thing is that weeks later you can refer to your content with something as simple as, more resources about this on our blog. Which gives that content a longer shelf life for your social media audience. 

Some concluding thoughts that go along with repurposing content—

Make you adapt your content to each platform

  1. You have the proper size image for the platform
  2. You use different photos and visuals each time – repeating the visual will ensure that your content is redundant.

PS- I made a TikTok about this “We Notice”

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Client Love

My client's Instagram went from about 500 followers (retained over the last 2yrs, on their own) up to 5,000 followers...

Desiree

Violet Coast Media
5
2016-05-03T18:05:39+00:00

Desiree

My client's Instagram went from about 500 followers (retained over the last 2yrs, on their own) up to 5,000 followers in only a couple of months! The Follower Engagements more than quadrupled and the website/store saw a large increase in traffic with a solid conversion rate.
Bailey is extremely professional and personable. She created original and authentic social media, that the athletes and families loved and...

Bryan

Violet Coast Media
5
2016-05-03T18:07:52+00:00

Bryan

Bailey is extremely professional and personable. She created original and authentic social media, that the athletes and families loved and can relate to. Overall we had a great experience with her.
Bailey is highly attentive in developing Marketing campaigns. She takes initiative and continually suggests new ideas to further campaigns and...

Asha

Violet Coast Media
5
2016-05-03T18:24:44+00:00

Asha

Bailey is highly attentive in developing Marketing campaigns. She takes initiative and continually suggests new ideas to further campaigns and reach new demographics.
5
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Violet Coast Media