Marketing your service business can seem overwhelming and time-consuming, but we’ve got some tips! In this series, we will focus on different service-based businesses and how they can get the most reach for their time! These tips are universal, but we will be showing specific examples from your industry that we’ve seen work! Today we’re going to talk about Pest Control Companies, explicitly talking about social media, digital advertising and Google My Business.
Capitalizing on Social Media for Pest Control
It may seem like the least important of the three topics we will cover today, but we’ve said it before, and we’ll repeat it: Social media is essential to EVERY BUSINESS.
We know that when you’re in the pest control business, the content may not be “glamourous,” but we promise you it’s essential! Being active on social media will help with SEO, overall company perception and help build brand recognition.
So how do you do that? Cultivate a feed that is manageable for you, looks great, but also provides value for your audience. We’ve shared one of our pest control companies as an example.
We pull information straight from our blog posts and make them into easy-to-digest content (like colourful scrolls) using Canva. Sticking to ONLY using brand colours, we help develop brand recognition and association with the logo and the brand colours. We also do a quarterly brand photoshoot. Focusing on the employees to help bring a personal touch onto the feed and create a balance of content.
Bringing people to your website from your social media accounts or a google search is the next step. We will tell you how you can utilize Digital Advertising in your marketing strategy.
Utilizing Digital Advertising
Want to fill your Pest Contol calendars with business? Reach customers searching for your services in your service areas? You can do that with suitable digital advertising campaigns.
Here are four essentials to your success with digital advertising.
- A Traffic Source
- Optimized Landing page for leads
- Proper Sales Sequence
- Lead & Customer Nurture Sequences
Our clients across service-based business industries generate leads online and help fill their calendars with Digital Advertising. However, we always recommend having a diverse strategy and multiple different funnels for clients.
Making Google My Business Work for You
Google My Business is often overlooked by businesses who assume you just set up your profile and leave it be. This may have been the case 5 years ago, but now if you want to show up in search and on maps consistently organically, you need to do some things!
We’ve created a checklist of things (if you want a PDF copy, you can download it HERE) That you should do on Google My Business weekly to help your Pest Control company get the best reach. We know you’re busy, so we’ve broken it down for you so you only need to do it weekly!
- Check your listing for any suggested changes and reject or accept them.
- Review all your reviews and respond to every single one, whether it’s positive or negative (we’ll talk about negative thoughts and how to answer on the blog soon)
- Look at your messages.
- And finally, make sure you do at least one post a week! This is something easy but probably one of the most critical steps in this process. It shows Google that you are active and helps in your rankings! It can be as simple as the post your share on social media that week.
And that’s it! Let us know if you try any of our tips and if they worked for your pest control business!
Want help marketing your pest control franchise or single pest control business? Please fill out our contact form to learn more about our pest control marketing programs.