Want to Market your pet services business? Start with establishing a stronger content marketing strategy to get more clients online.
So you’ve decided to take the next step in marketing your pet services business online but don’t know where to start or how to take it to the next level? We’ve got you covered! We have compiled our top four tips (and tricks) just for you! Want more? Follow us on Instagram for monthly tips and guides to taking your social media to the next level!
Interact with Your Target Audience
The Pet community is very welcoming and friendly; we’ve had a ton of success by just commenting on reels and photos on other creators’ pages! Spend 15 minutes of your marketing time on engagement, i.e. reaching out, commenting and even sharing users on your story; you’d be surprised how many creators will repost, share and start following you! TIP: Find popular hashtags in your market and regularly check who is using them, don’t know what hashtags to look at? Try finding a popular creator (in your city, state or country) and looking at the tags they are using!
Use GOOD Content
It may seem silly but creating good and non-repetitive content is the key to a good feed! Always plan out your photoshoots and get a variety of angles and shots. Look for inspiration on your feed, and screenshot those you want to recreate! See the next page for an example of a planned photoshoot.
Leverage Authentic Pet Services Content For Your Marketing
Create authentic content for your brand. Anyway can repost someone else content on their page. There is a place for this strategy, and it’s great to incorporate. You need to develop a style, and stream of unique content for your business, so you become known for something and your brand stands out.
This is an example of a video we created for a client. Authentic to their brand and service, and will stand out more than just reposting someone else’s dog video on their page.
Our agency partners with hires and plans the content we send our creators to work with clients across Canada and the United States. That way, your location is being served with your brand.
To compliment your content, don’t be afraid to use user-generated content for marketing your pet services business. This means sharing content from your audience! The best way to do this is if you see someone sharing something related to your business or with your business, like the photo, comment on it and send them a DM asking them if you can share it on your feed! If they say yes, the best way is to download the photo in question ( if you google Instagram downloader, any of the top 3 are good) and then schedule it or share it right then! Don’t forget to tag the creator!
Example DM: Hi there! We love your latest photo and wanted to know if you’d be ok with us sharing it on our feed with full credit? Thank you!
Marketing Pet Services with the Power of Short Form Video
Reels and Tiktok are taking the world by storm, and it is the best way, right now, to get lots of eyes on your business! We’ve gotten multiple videos with over 10k views in under a week, which is 10k eyes on our client that wouldn’t have been exposed to it otherwise!
Find your favourite sounds on TikTok or reels, save them and use them to your advantage! Check out our upcoming guide, Short Form Video for pet service-based businesses, for more tips on short-form video!
Follow us on Social Media for more daily tips!
Contact us or use or chat at any time if you need help creating content for your pet services business channels.