Client
Paws en route
Services
Digital Marketing, Social Media, SEO, Research, Content Strategy
Year
Since 2021
At our agency, we’re proud to have helped Paws en route achieve incredible growth through our expert digital marketing and social media strategies. Through our efforts, Paws was able to scale their business by three times in 2021, with an average of 600-1,000 online leads coming in each month. We also worked to investigate and solve any conversion issues they were experiencing, resulting in a significant reduction in their cost per lead – in some areas, it was cut by a third! Additionally, we provided guidance on how Paws could expand their business across Canada and the US.
Challenges
Paws en route initially partnered with us during a crowdfunding campaign with FrontFundr, where they aimed to drive investors to their campaign. With a small social media following and email list, they needed to generate attention and credibility.
After successfully raising over $200,000 from that campaign, Paws En Route sought to build on this momentum by bringing in predictable leads and scaling their business further.
At the time, Paws En Route had some PR efforts, billboards, and SEO initiatives in place, but they were unable to generate a reliable influx of leads. Their marketing efforts included a Google Ads campaign with a $300 budget, set up without clear direction or the ability to measure and scale results.
Solution Provided
Our hands-on approach involved:
● Social Media: Transitioning their content from stock-based to custom designs, including video content that resonated with pet owners and helped the brand stand out.
● Digital Ads: We optimized landing pages, improved customer experience, and scaled Google Search and Display campaigns nationwide. We expanded into Meta ads and tested TikTok marketing to maximize visibility.
● SEO Strategy: After discovering the need for a stronger SEO strategy, we took over and implemented a content recency strategy that favored Google’s algorithms. We resolved
website issues and started producing fresh, keyword-rich content.
● Consultation and Strategic Growth: We became a trusted partner, consulting on digital marketing efforts, and providing strategic advice on scaling and growth opportunities.
Results
Our efforts resulted in:
● Lead Generation: The scaling of digital ads brought in over 1,000 high-value leads, contributing to Paws en route reaching their first million in revenue. Our systems provided the company with predictable leads and sales, allowing them to grow sustainably.
● SEO Success: Our SEO efforts led to Paws en route ranking in the top 3 for their
desired keywords, driving more organic traffic and brand authority.
● Brand Recognition: Paws En Route’s strengthened brand and acquisition strategy resulted in a partnership with Atlas Van Lines and other significant corporate deals.
● Revenue Growth: Their revenue grew by 350%, fueled by our strategic efforts to scale their lead generation and digital presence.
Client Testimonial
“As the CEO of a rapidly growing pet services company, generating a large number of leads and maintaining a strong brand presence is essential. Violet Coast Media has been instrumental in helping us achieve this. Since we hired them, our online presence has increased by 100% and our company revenue has grown 350%. They have become critical to our success, working closely with us to drive growth through social media, digital advertising, and strategic marketing advice. Their focus on our company’s growth makes them a valuable partner to us.”
— Dacia Rohlehr, CEO, Paws en route