From Startup to Industry Leader
How Paws en route Achieved 350% Growth
In just one year, Paws en route transformed from a local pet transportation service into a national industry leader. Through strategic digital marketing and systematic growth planning, they achieved extraordinary results that revolutionized their business.
350% Revenue Growth
1,000+ Monthly Qualified Leads
$200,000+ Investment Secured
33% Reduction in Cost Per Lead
Violet Coast Media has been instrumental and critical to our success.
“As the CEO of a rapidly growing pet services company, maintaining a strong brand presence while generating quality leads is essential. Violet Coast Media has been instrumental in helping us achieve this. They’ve become critical to our success, driving our revenue growth of 350% through strategic digital marketing that truly delivers results.”
Dacia Rohlehr
CEO, Paws en route
The Challenge
When Paws en route first approached Violet Coast Media, they were at a crucial turning point. Despite offering an essential service in the pet transportation industry, their digital presence didn’t match their potential. With just a $300 monthly ad budget and a minimal social media following, they needed a partner who could help them scale beyond their local market and establish themselves as an industry leader.
Key Challenges:
- Limited marketing budget ($300 monthly ad spend)
- Small social media following and email list
- Inconsistent lead generation
- Need to build investor confidence
- Desire to scale nationally
The company faced the common challenges many growing service businesses encounter: inconsistent lead generation, limited marketing resources, and the need to build credibility with both customers and potential investors. Their existing marketing efforts, including billboards and basic SEO, weren’t delivering the consistent results needed for sustainable growth.
The Transformation Journey
Violet Coast Media developed a systematic approach to transform Paws en route from a local operator to a national brand.
Our strategy focused on building credibility, establishing consistent lead generation, and creating sustainable growth systems that could scale across multiple markets.
Phase 1
The Challenge
Starting with a crucial crowdfunding campaign on FrontFundr, we needed to quickly establish market presence and investor confidence. Through strategic digital marketing and compelling content creation, we helped Paws en route showcase their potential to investors.
Key Actions:
- Developed comprehensive digital strategy
- Created compelling investor-focused content
- Built social proof and market presence
- Implemented targeted digital campaigns
Result: Successfully secured over $200,000 in funding
Phase 2
Scaling Growth & Market Presence
With funding secured, we implemented a multi-channel growth strategy focused on building brand awareness and generating consistent leads.
Key Implementations:
- Transitioned from stock photos to custom-designed content
- Optimized landing pages and conversion funnels
- Launched nationwide Google Search and Display campaigns
- Expanded into Meta and TikTok advertising
- Implemented SEO strategy achieving top 3 rankings
Result:
- Achieved consistent lead flow of 1,000 monthly leads
- Reduced cost per lead by 33%
- Reached first million in revenue
Phase 3
National Expansion & Partnerships
Building on this momentum, we focused on establishing Paws en route as a national industry leader through strategic partnerships and continued market expansion.
Key Achievements:
- Secured partnership with Atlas Van Lines
- Expanded operations across Canada and the US
- Established predictable lead generation systems
- Developed framework for sustainable growth
Result: Successfully secured over $200,000 in funding
The Results
Through strategic digital marketing and systematic execution, we helped transform Paws en route into a market leader.
Here’s what we achieved together:
Measurable Growth
Working with Paws en route, we delivered exceptional business growth through targeted digital strategies and optimized campaigns.
Key Growth Metrics:
- Explosive revenue growth of 350%
- Milestone achievement: First million in revenue
- Consistent flow of 600-1,000 qualified leads monthly
- Dramatically reduced cost per lead by 33%
Digital Presence & Brand Authority
Our comprehensive digital strategy transformed Paws en route’s market position and online visibility.
Digital Achievements:
- Dominated search rankings: Top 3 positions for key industry terms
- Doubled online presence with 100% growth
- Built nationwide brand recognition
- Secured game-changing partnership with Atlas Van Lines
Business Transformation
From modest beginnings to industry leadership, Paws en route’s journey showcases the power of strategic digital marketing.
Today, Paws en route stands as:
- The go-to name in pet transportation services
- A trusted partner for major corporations
- A scalable business with predictable revenue
- A nationwide brand with exponential growth potential
Ready to Write Your Own Success Story?
Your business could be our next transformation story. Let’s explore how we can help you achieve similar results.
Request Your Custom Growth Proposal
- Get a comprehensive digital presence audit ($1,000 value)
- Uncover your biggest growth opportunities
- Receive a customized growth roadmap
- See exactly how we can help you scale
