Preparing your business for the holidays can be a huge undertaking. From scheduling to communication with your clients, it can be a lot to remember, so we’ve got the top tips for what you need to be doing ONLINE before the holiday season hits!
1. Update Your Hours
You may have them on your website, but have you updated the sources your audience checks most frequently? Google My Business gives you the option to add special holiday hours for just certain days or blocks of time when you will be closed. We also recommend making a post on your social channels, on your feed on Facebook, LinkedIn and Twitter, as applicable and on your Instagram stories, saved under a highlight.
2. Plan Your Posts
The holiday season can be chaotic and fast-moving. That’s why planning (and scheduling) your content can help you save time while also not ghosting your audience in December(you can find some of our favourite campaigns from the last few years HERE)! On Facebook, you can now schedule your posts for your Facebook page and, if it’s connected, your Instagram page from the new Facebook Business Suite.
3. Plan to engage with your community!
Sharing fun holiday baking tips, decorating tips and local events are a great way to bring traffic and support your community! You can write a blog, do up some social posts and update an event calendar on your website( just don’t forget to tell people it’s there)
And remember to enjoy the holiday season!
We’ll be sharing more tips for the new year make sure to follow us on social (@violetcoastmedia) for any and all up-to-date tips and tricks, and if you’re looking to get ahead of your marketing for the new year you can always turn to a professional.