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Preparing Your Business for the Holidays

Preparing your business for the holidays can be a huge undertaking. From scheduling to communication with your clients, it can be a lot to remember, so we’ve got the top tips for what you need to be doing ONLINE before the holiday season hits!

1. Update Your Hours

You may have them on your website, but have you updated the sources your audience checks most frequently? Google My Business gives you the option to add special holiday hours for just certain days or blocks of time when you will be closed. We also recommend making a post on your social channels, on your feed on Facebook, LinkedIn and Twitter, as applicable and on your Instagram stories, saved under a highlight. 

2. Plan Your Posts

The holiday season can be chaotic and fast-moving. That’s why planning (and scheduling) your content can help you save time while also not ghosting your audience in December(you can find some of our favourite campaigns from the last few years HERE)! On Facebook, you can now schedule your posts for your Facebook page and, if it’s connected, your Instagram page from the new Facebook Business Suite. 

3. Plan to engage with your community!

Sharing fun holiday baking tips, decorating tips and local events are a great way to bring traffic and support your community! You can write a blog, do up some social posts and update an event calendar on your website( just don’t forget to tell people it’s there) 

And remember to enjoy the holiday season!

We’ll be sharing more tips for the new year make sure to follow us on social (@violetcoastmedia) for any and all up-to-date tips and tricks, and if you’re looking to get ahead of your marketing for the new year you can always turn to a professional.

Client Love

My client's Instagram went from about 500 followers (retained over the last 2yrs, on their own) up to 5,000 followers...

Desiree

Violet Coast Media
5
2016-05-03T18:05:39+00:00

Desiree

My client's Instagram went from about 500 followers (retained over the last 2yrs, on their own) up to 5,000 followers in only a couple of months! The Follower Engagements more than quadrupled and the website/store saw a large increase in traffic with a solid conversion rate.
Bailey is extremely professional and personable. She created original and authentic social media, that the athletes and families loved and...

Bryan

Violet Coast Media
5
2016-05-03T18:07:52+00:00

Bryan

Bailey is extremely professional and personable. She created original and authentic social media, that the athletes and families loved and can relate to. Overall we had a great experience with her.
Bailey is highly attentive in developing Marketing campaigns. She takes initiative and continually suggests new ideas to further campaigns and...

Asha

Violet Coast Media
5
2016-05-03T18:24:44+00:00

Asha

Bailey is highly attentive in developing Marketing campaigns. She takes initiative and continually suggests new ideas to further campaigns and reach new demographics.
5
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Violet Coast Media